In the field of measurement, effective communication is as essential as technical expertise. Too often, assessment content is shared in ways that are overly complex, flat, or promotional, limiting its reach and impact.

Join us on Tuesday, March 3, 2026, from 2:30–4:00 pm ET for Advancing High-Quality Assessment Interpretation and Use through Effective Communication, a focused discussion on how measurement professionals can better share their work.

Moderated by Laura Hamilton (Senior Associate, Center for Assessment), this panel features experts in journalism, marketing, and research:

Christine De Baca, Director of Marketing, Secured Tech
Catherine Gewertz, Editorial Director, Center for Assessment
Jessica Rodrigues, Assistant Professor, University of North Carolina at Chapel Hill

Panelists will discuss:
✨ Identifying key audiences and tailoring content to their interests, needs, and expertise
✨ Leveraging storytelling and different formats to present data and connect with audiences
✨ Using design strategies to simplify complex ideas

Drawing on experience creating blogs, infographics, social media campaigns, and case studies, panelists will share tips and resources and answer questions about how measurement professionals can best meet the needs of their audiences.

Get your ticket now and step into an inspiring evening of celebration, connection, and community with Women in Measurement.

Women in Measurement’s 2026 Annual Networking Event will take place on Wednesday, April 8, from 6–8 PM PT at the Skyline Loft in Los Angeles, CA. Open to all, the evening features meaningful conversations, new connections, and light refreshments, including signature cocktails and mocktails

Inspired by our 2026 Leadership Award winner, Gerunda Hughes, this year’s Old Hollywood Glam theme takes center stage, honoring the legacy, creativity, and bold leadership rooted in Los Angeles. Expect an elegant, energizing atmosphere designed to spark collaboration, celebrate excellence in measurement, and strengthen our growing community.